From its origins in the heart of Swiss chocolate-making tradition, CimaNorma embodies a story that transcends the simple act of producing chocolate and becomes a symbol of sensory excellence and ethical quality. Each piece bearing its name is the culmination of a century-old legacy of refined craftsmanship, a tradition that respects heritage while elevating chocolate to a luxury experience, deeply rooted in carefully selected ingredients and processes that prioritize authenticity, purity, and sustainability.
Based on the essence and tradition of this brand, for this project I developed a visual identity that maintained the focus on luxury and its Art Nouveau spirit, but adapted it to a contemporary globalized market. This identity includes the redesign of the brand's shield, monogram, and icon, as well as the new design of labels, packaging for its various lines, and new luxury gift boxes. Part of this identity also includes brand collateral such as pitch decks and internal presentations, catalogs, and business stationery. In this way, I seek to provide a brand identity that conveys credibility, luxury, modernity, permanence, and tradition.
