Cookies By Addy was born from the desire to transform the everyday into something extraordinary, evolving from a creative exploration during the pandemic into a brand that celebrates the art of artisanal baking. More than just decorated cookies, the brand is a philosophy of conscious creation, in which each design is conceived with the intention of conveying feelings, telling stories, and capturing meaningful moments. Therefore, its proposal transcends visual and gastronomic delight, aspiring to awaken genuine emotions and leave a memorable mark on those who experience each piece.
Inspired by a cultural blend that combines Mexican warmth, American openness, and German precision, the brand finds its strength in contrast. This fusion of influences translates into a versatile and contemporary aesthetic. Cookies By Addy honors the authenticity of handmade products and transforms them into an experience that is both sophisticated and approachable.
The identity I developed for this brand began with an analysis of existing information and future projections, as well as the mood board selected by the client for inspiration. The purpose of this visual development is to position Cookies By Addy as a benchmark for artisanal design in creative baking through quality products that inspire, connect, and celebrate the importance of good times.
