Three logo proposals as part of the brand identity for PLANTIVUS, a company specialized in essential oils and natural cosmetics. The aim is to provide the first visual guideline with graphic elements that denote an elegant and modern, yet enduring character.
These proposals also aim to communicate its products profile, based on its natural and sustainable processes, its exceptional quality of service resulting from the close relationship with each client, and with the vision of positioning itself as a leading brand in the sector throughout Europe.
Inspired by timeless elegance, the first proposal is based on the botanical essence of the brand, its natural processes and personal care cult. The color palette embraces this spirit with a deep moss green tone, while the isotype is represented by a flower framed by a shield as a symbol of protection of physical and spiritual beauty.
The second proposal includes the modernity of a wide typography and a symbol that joins the letters "t" and "i" to create a symmetrical and mirrored composition inspired by the growth of plants. The graphic construction has been measured so that the letters "n", "t", "i" and "v" seem to generate a continuous cycle, inspired by the suffix "ivus", which means "the capacity or disposition to do".
The last proposal is inspired by the organic forms of nature as a balance between straight and free lines. This is why the typography has a certain whimsy in the curves of the letters "a" and "v", while the freehand isotype seeks to create a link between the tangible, like the flower petals, and the intangible, like a perfume scent.
