I'm Juan, the soul behind The Southern Theory. Passionate about sunsets and sea respect, design and its impact on our lives, of reading and the publishing world, of good movies and good posters, and sometimes I just passionate having a cup of coffee. I'm obsessed with anything that shows order, though not always linear, and how surprising nature can be in its seeming imperfection. I tend to see and live the everyday through a slow rhythm, asking myself: how did they do it?, or, what would have changed or improved if I had done it? Without grandeur, I can say that it all keeps my curiosity awake.
Full-time freelancer with a Marketing Degree and an Advertising Associate Degree, I'm qualified in brand identity, editorial design, digital marketing, visual merchandising specialized in clothing, jewelry and cosmetics; in addition to social media content. I created this portfolio as an extension of my personality and to share some of the most significant work of the past few years.
My aesthetic sense is deeply rooted to a timeless style that seeks to enhance the beauty of simplicity without distraction, with the aim of making each project functional, lasting, defies trends and grows in beauty over time.
Likewise, I believe in genuine experiences. Those that come from the valuable human touch, in what connects us often without the need for words. That is why I have adopted a localized and conscientious approach to each client and their projects, seeing their brand as an extension of mine. Understanding who they are, finding meaning in their vision and ideas and transforming them into the so-called "brand coherence", knowing that each project is individual and therefore the result must be different from the rest.
Every strategy comes from the heart and is built from calm. Every entrepreneur should have the thriving business they deserve. I'm sure that my knowledge and skills will offer you excellent results.
I know you're not here by chance.
TST.